The demand for art shows a significant increase. In 2012, more than 3.7 million people in the U.S. have more than a one million U.S. dollars (World Wealth Report 2013). In Japan, more than 1.9 million millionaires and in China there are nearly 650,000 millionaires. Germany has landed in third place and has 1.1 million rich, United Kingdom - 465,000 and France 430,000. With 8 million inhabitants, Switzerland has 282,000 millionaires. According Money.at Austria had in 2012 an increase of millionaires by 5500, thus reaching 77,600. Most of them live in Vienna.
Rich want to invest their money with growth potential. In addition to Euro-bonds, equities and real estate investments, art is increasingly in demand as an investment. Art is interesting as an investment. Since this is a long-term investment, should always play interest in art here.
Art collectors show keen interest in contemporary art at the art auctions such as Sotheby's and Christies and international art fairs. Experienced art collectors recommend for beginners to visit many art galleries, museums and art fairs so that they gain experience. Even international art fairs are very interesting for art collectors and play a significant role in the contemporary art market.
Art galleries exhibit art works by established artists such as Andy Warhol, Roy Lichtenstein, Robert Indiana, Tom Wesselmann, Keith Haring and other artists. In addition to already world wide acquaintance artist showcase galleries at art fairs young aspiring artists. Great importance for the career of the artist and a good sign for art collectors is the recording artist of several international art fairs. If galleries show an artist at several art fairs, this has a great potential in the art market.
To estimate the potential of an artist one, it is also important to see how creative the artist in the implementation of his artworks.
Recommended and important for art collectors are those fairs such as Art Basel, Art Monaco, Art Hong Kong, Artexpo New York, Art Cologne, Carrousel du Louvre, London Art Fair, Art Miami.
On larger international art fairs art collectors have a good opportunity to see works of several artists at once and seek advice from several galleries located. This helps the collectors in their purchasing decision. It is also important when buying of artwork - the art collectors must like it.
One of the most experienced Galleries is Svenska Konstgalleriet from Malmö, Sweden. Professor of Art Mickaella Himmelström is active over 40 years on the international art market and shows in her gallery and art fairs worldwide emerging and established international artists. Since recently accompanied the gallery a new star in the sky art - Austria's most famous pop artists Tanja Playner.
The artist Tanja Playner shines in the world with her colorful Heart Warming Pop Art artworks. After a big break with two difficult term pregnancies, the artist delighted a large audience as collectors and her fans. After great success with the exhibition at the Siegfried Marcus Museum, Tanja Playner has at the Museum ST. Florian her artworks shown to a large audience. Governor Dr. Joseph Pühringer has personally opened their exhibition. A huge success was the exhibition in the gallery Henrietta in Vienna. Inspired by her artworks was also Mickaella Himmelström. The end of November presents Tanja Playner her Pop Art in Malmö, Sweden. Inspired by the artistic implementation of the Mona Lisa in the pop art style were the curators of the exhibition at the Carrousel du Louvre and have the artist invited her artworks in the complex of the Louvre Museum on Art Fair on November 25 to 26 to show the art collectors and art lovers.
No matter which way the art collector chooses a visit to the galleries and art fairs, art consulting or purchase through art auctions - there must be an interest in art and art specific artist exist, because every collector invested not only money, but also his love for art.
Autor Tanja Playner
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Impressum 
In Musee du Louvre with Pop Art from Tanja Playner
